In 2021, here's how to increase your Instagram engagement.
Engagement is a type of currency in the social media realm. The better your online worth is, the more engagement your Instagram profile receives and the more Instagram followers you have.
Businesses will compete for better engagement in 2021 because the more people interact with the material, the more likely it will be exposed to other users. More clients mean (you guessed it) more eyes on your business.
Understanding the digital marketing landscape is the first step toward understanding what's out there and how consumers are connecting. Knowing the current social media landscape and trends might help you figure out how to expand your Instagram account.
Take a look at some recent social media and Instagram engagement numbers:
In 2021, more than half of the world's population will be under the age of 30.
Over 99 percent of adults aged 18 to 49 have an internet-connected cell phone.
In 2018, Instagram had the highest use and engagement, with 35% of the population using it.
Every month, the app has around 1 billion active users.
Eighty percent of Instagram users follow at least one business.
Here are 3 proven ways to get more Instagram growth with your target audience and grow your business in 2021.
1) LIKE, COMMENT, AND RESPOND
The most straightforward strategy to increase brand engagement is to engage! This may sound self-evident, yet it's remarkable how rarely most companies do it. A brand is a collective personality; it is the sum of your company's identities.
When responding using your brand account, don't be scared to act human. Users are drawn to brands that show a more honest, more true aspect of themselves. They aren't just a corporation out to make a profit; they are genuine individuals living in the real world.
Take the time to like other people's posts, then reciprocate by leaving a comment. If someone leaves a comment on one of your blogs, respond quickly and courteously. Use genuine language and emojis. Be kind and grateful for the opportunities that come your way.
Be engaging if you want to increase engagement. It's a simple formula, but it works.
2) THE POWER OF DM'S
This final tip may still be Instagram's best-kept secret. True engagement on Instagram occurs when users may DM (direct message) any other user. People read their direct messages. They observe them and remember the interaction even if they don't respond.
Direct Messages on Instagram can help you communicate with your customers in a more personalized way as a brand or business. On Instagram, private chats are considerably more likely to result in sales and brand trust.
Direct messaging can be used to respond to questions and to reward high levels of involvement. A simple polite and professional hello note to a fan might be a terrific approach to make a lasting impression.
3) CONSISTENCY
One of the most crucial aspects to remember is to remain consistent with your posting. According to multiple studies, posting on Instagram once or twice a day will help you improve. This is more effective than using an Instagram growth service or purchasing false followers (never a good idea).
When you post frequently, your audience knows that you're serious about supplying them with quality information on a regular basis. They become accustomed to seeing you in their feed, and you become the "go-to" content producer for the entertainment, products, or services you advertise.
Building an engaged Instagram following takes time, and you must be consistent and persistent in your efforts.
LAST WORDS
In the year 2021, your Instagram profile will serve as a secondary website for your company. In some circumstances, it may be able to accomplish more than a static site. It establishes brand trust, social evidence, and genuine connection with prospects and customers. Instagram marketing will be the most important business tool in 2021, and the most forward-thinking companies will take full advantage of it.